Why Everyone Isn’t Deserving of an Endorsement Deal (And Why That’s Okay)

By Dre Energy

Let’s be honest.
Endorsement deals have become the “holy grail” for many musicians, athletes, influencers, and creators. Everyone wants to flash a badge that says “I’m endorsed by X company” — but very few truly understand what that means. And more importantly: not everyone deserves an endorsement deal.

If you’re the one constantly asking for an endorsement, chances are... you’re not ready for one.

What Is an Endorsement Deal Really?

An endorsement isn’t just about free gear or discounts. It’s a partnership. A company is betting on you to be a living, breathing advertisement. They want visibility, credibility, and traction through your name, platform, and influence.

It’s not about talent alone. It’s about value:

• Can you move product?
• Do people trust your voice?
• Are you building a brand that aligns with theirs?
• Do you show up in rooms they can't?

If the answer is no to most of that, you're not ready. Not yet.

Stop Chasing Endorsements — Make Them Chase You

You don’t become valuable by sliding into DMs begging for a deal.
You become valuable by working your lane, mastering your craft, and moving culture.

The biggest names rarely ask for endorsements. Why? Because companies are chasing them. The ones who deserve the deal usually don’t have to speak a word. Their playing, their content, their influence — it speaks for them.

Think of it like dating: the ones who constantly need to be chosen are usually overlooked. But the ones walking in purpose? Everyone wants to sit at their table.

Why Most People Aren’t Ready (And That’s Okay)

Truth is, many artists just want validation. They think a logo on their artist page equals credibility.

But here’s the reality:

• If your following is ghost-town quiet…
• If no one is checking for your reviews or opinions…
• If your content doesn’t move the needle…
• If your name doesn’t shift a room…

You’re not marketable — yet.
And that’s okay. You have time to build that. You can become that. But don’t fake it. Don’t force it. Don’t beg for it.

Build. Then Attract.

Here’s what to focus on instead:

• Consistency: Show up every week. Teach, play, review, perform.
• Community: Build your tribe. Engage. Respond. Create dialogue.
• Content: Don’t just post — curate. Make content that educates, entertains, or inspires.
• Credibility: Let your reputation grow from your work ethic, not your wishlist.

When you do all this, endorsements come naturally. The inbox starts filling up. The calls come in. Because value attracts opportunity.

Final Thoughts

Let’s kill the clout-chasing energy.
Endorsements aren't a reward for being average. They’re a reflection of impact.

If you're still chasing endorsement deals — pause and ask yourself:
"What have I built that they should want to be part of?"

Because in this game, it’s simple:
Real ones get called. The rest keep calling.

— Dre Energy
Smash Cymbals | Phat Drums | Worldwide Clinician | CEO Mindset